After its recent announcement about toughening up on very questionable food claims, here's hoping the FDA weighs in on the Smart Choices Program recently launched by the American Society for Nutrition and the non-profit NSF International.
While the intent of the program -- helping shoppers identify better food and beverage choices -- is admirable, the reality is, to put it mildly, something else entirely. Arguably, the program provides a seal of approval -- not to mention a free pass -- on many processed foods -- think sugary-sweet cereals like Froot Loops and Cocoa Krispies -- and heavily salted foods manufactured by the likes of "Big Food" monoliths such as General Mills, Kelloggs, Pepsico and Kraft, Tyson Foods and ConAgra.
By the way, these companies pay as much as $100,000 apiece annually based on sales of processed food products that bear the Smart Choices seal. And, you know what happens when "Big Food" gets involved...
After serving on the panel that created the nutritional criteria for the Smart Choices program, Center for Science in the Public Interest's executive director Michael Jacobsen resigned thanks to undue influence exerted by food manufacturers. "It was paid for by industry and when industry puts its foot down and said this is what we're doing, that was it, end of story," Jacobsen told the New York Times.
The big problem with the Smart Choices initiative, Jacobsen says: The extra wiggle-room afforded to processed foods that contain extra nutrients that provide additional cover for products that probably wouldn't be approved without them.
TreeHugger.com September 6, 2009
New York Times September 4, 2009